The launch of the new feature comes as shareable end-of-year recaps have become increasingly popular thanks to Spotify’s annual Wrapped experience that is widely shared across social media each year. Given its success, it’s no surprise that other companies are mimicking the popular features. Hulu joins many other digital giants that have released their own Wrapped-like features. Last week, Facebook and Instagram introduced personalized “Year in Review” features to give users a way to reflect on the past year. Reddit also rolled out personalized recaps with stats about users’ habits last week; meanwhile, Snapchat launched its “Year End Story” this week.
In addition to the personalized recaps, Hulu also released information about overall trends on its platform. The company revealed that “Only Murders in the Building” was its most-watched comedy series and that “Nine Perfect Strangers” set a new record as its most-watched series ever. Hulu also notes that adult animation was the number one genre on the streaming service based on hours watched.
The company also outlined that the most streamed day of 2021 was Sunday, January 31, largely because subscribers tuned into the previous evening’s “Saturday Night Live” episode hosted by John Krasinski. In terms of non-original series, the most-watched medical drama was The Good Doctor, which also topped this category in 2020. Other popular non-Original series included “Law & Order: SVU” and “Modern Family.”